Lord’s Mark Industries, IIT-Bombay partner to advance sickle cell testing in India

 The collaboration between IIT-B and Lord's Mark Industries aims to revolutionise sickle cell testing in India, providing improved disease diagnosis and management for patients across the country at the point of primary care, thereby reducing costs and enabling convenience for the affected population.

Mumbai, 26 May 2023 (GSN Correspondent):  Lord’s Mark Industries has partnered with the Indian Institute of Technology Bombay (IIT-B) to revolutionise sickle cell testing in India. The first-ever AI-enabled point-of-sale (POS) equipment in the country, patented by IIT Bombay, will address challenges associated with sickle cell testing, making it more accessible and convenient with 100 per cent accuracy. Lord's Mark Industries will invest Rs 25 crore to develop and distribute the technology-enabled POS equipment, targeting revenue of Rs 100 crore by the year 2026-27.

Lord's Mark Industries will use its in-house R&D team to manufacture the sickle cell POS instrument at its IVD manufacturing facility in Vasai. The equipment will be available in government healthcare centres, pathology labs, and Lord's Mark Industries' pathology labs throughout the country.

Commenting on the collaboration, Sachidanand Upadhyay, Founder, Lord’s Mark Industries said, “Through this collaboration with IIT-B, Lord's Mark Industries is committed to providing innovative and effective solutions to sickle cell testing across India, especially in rural regions. We are also investing in the establishment of 1000 pathology labs across the country, with an initial investment of Rs 50 crores, to provide easy access to sickle cell testing and other healthcare services. With the support of the central government, we aim to make equipment and testing available across government healthcare centres and hospitals.”

Sunpure launches #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and to reiterate the brand’s core value of purity & trust

NATIONAL, 26 MAY, 2023 (GSN Correspondent):  Sunpure has launched its latest marketing campaign, #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and the brand’s core values of purity, well-being, quality, care, and honesty. The year-long, multilingual campaign will be amplified across offline and online channels, including social media and digital platforms. 

Building upon the theme of promoting health and quality, the campaign showcases the profound impact Sunpure Sunflower Oil can have on individuals and their families. The captivating ad campaign is centered on an engaging storyline around a heartwarming interaction between a grandfather and a granddaughter and emphasizes the significance of quality, health, ambition, and the positive impact Sunpure has on everyone's lives. The ad campaign, running on diverse channels, serves to highlight the brand's commitment to promoting health and well-being through its exceptional products.

Gokaran Pawar Singh, National Sales Head - M K Agrotech Pvt Ltd said, "Our mission with this campaign is to empower individuals and families to lead healthier and fulfilling lives. We are proud to showcase the outstanding features of Sunpure Sunflower Oil, a product that embodies quality, purity, and excellence. Through this campaign, we aim to inspire and educate consumers about the tremendous health benefits offered by our oil."

The campaign highlights the five remarkable features that set Sunpure sunflower oil apart from the competition. Firstly, it is chemical-free and ensures purity and natural goodness in every drop. Secondly, the oil's high content of Monounsaturated Fatty Acids (MUFA) contributes to maintaining a healthy heart. Additionally, apart from being India’s only physically refined sunflower oil, Sunpure is rich in Vitamins A, D, and E, promoting overall well-being. Furthermore, the oil aids in digestion, ensuring a healthy gut, and provides the energy needed to stay active all day long.

To reach a wide audience, #Fantastic5WithSunpure campaign will be amplified through multiple platforms. Engaging TV commercials will be broadcasted in two languages, Kannada and Tulu, ensuring maximum reach and impact in Karnataka. Moreover, for social media platforms, the campaign will be extended to Tamil, Telugu, and Hindi, enabling the brand to connect with diverse communities across India. The brand aims to leverage digital performance marketing to target the audience effectively, and outdoor media will serve as a powerful avenue for creating brand visibility. 

The current campaign is looking at further strengthening the deep connection the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, and Maharashtra.

NEP’s roots in Santiniketan education model of Rabindranath Tagore, says Amit Shah

MUMBAI/KOLKATA, MAY 2023 (GSN): The National Education Policy was inspired by Rabindranath Tagore’s model of education and introduced at Santiniketan, Union home minister Amit Shah said in tribute to the poet on his 162nd birth anniversary on Tuesday at the Science City Auditorium here.

Shah claimed that “Kaviguru strengthened the roots of the Indian thought process by negating the European idea of individual liberty by saying a tree cannot be free by losing its touch with the earth”.
He also said the way Tagore elevated himself above narrow differences in opinion is what today’s politicians need to learn.

“In Santiniketan, Tagore amalgamated the ancient Indian knowledge system with modern learning techniques. Tagore gave maximum impetus to learning in the mothertongue. He knew one couldn’t explore his inner self without the use of his mothertongue. PM Modi was greatly inspired by these aspects and incorporated them into NEP,” he said.

“Tagore was never attached to any political party. He did not agree with the non-cooperation movement of Gandhi ji nor did he accept Subhas Chandra Bose’s ousting from Congress at a crucial juncture of the Independence movement. But the disagreement never spoilt the friendship of these two great men of India. It didn’t restrict Tagore to call Gandhi ji Mahatma, nor Gandhi ji to call Tagore Gurudev. Modern-day politicians have a lot to learn from Tagore’s philosophy,” he said.